We paint a picture of your financial life and help you make smart money choices so that regardless of what your future holds, everything falls into place.


Our Services

Financial Planning

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Comprehensive fee-only financial planning that encompasses all areas of your financial life.

Investment Management


Investing to generate a positive social and environmental impact alongside a financial return.

Tax Preparation

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Tax planning, preparation and filing for individuals and families.

Meet Our Fiduciary and Fee-Only Financial Planners


Linda Rogers, CFP®, EA, MSBA - Memphis Financial Planner

“My role is not to judge, or say ‘no’, but to make sure you considered all of your options and understand the ramifications of your financial decisions. With good planning, you’ll have more power than you think you do - whether it’s to retire early, pay less in taxes or maximize your portfolio for a changing future.”

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Alicia Butera, CFP® - San diego Financial Planner

“I want my clients to feel confident, educated and reassured in their financial journey. My clients are in the driver’s seat, but I am here to keep them accountable and on the right path towards reaching their goals.”


Why Planning Within Reach is Different


We are building a business of doing right by our clients as fee-only fiduciaries. At PWR, we do not receive any type of sales commission and never sell insurance or any other financial products. Our process is thorough and detailed, but you will find us approachable and honest. We offer our clients customized solutions for a flat project or assets under management fee. We are proudly a woman-owned firm with advisors who will be around to see you through your retirement years.

√ Fee-Only
√ Fiduciary
√ Virtual and Convenient
√ Transparent Pricing
√ Designated Advisor
√ Comprehensive
√ Woman-Owned
√ San Diego & Memphis