Linda Roger, CFP®, EA - Previous Midtown resident and pwr planner

Linda Roger, CFP®, EA - Previous Midtown resident and pwr planner

Serving Memphis’ Midtown Community

Planning Within Reach has expertise serving many Memphis, Tennessee residents with their financial planning needs.

We have expertise in working with the teachers benefits and retirement system (TCRS, Legacy and Hybrid plans) and have helped employees at AutoZone, FedEx and St. Jude.

We work with individuals and families across all wealth spectrums. From families with young children, to young professionals and those preparing to retire we help our clients create a financial roadmap where they will plant, grow and harvest a healthy financial life.

We are fee-only fiduciaries - no commissions, full transparency.

Contact our Financial Advisors

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Services We Provide to Memphis Residents

Why We Are Different


We are building a business of doing right by our clients as fee-only fiduciaries. At PWR, we do not receive any type of sales commission and never sell insurance or any other financial products. Our process is thorough and detailed, but you will find us approachable and honest. We offer our clients customized solutions for a flat project or assets under management fee. We are proudly a woman-owned firm with advisors who will be around to see you through your retirement years.

√ Fee-Only
√ Fiduciary
√ Virtual and Convenient
√ Transparent Pricing
√ Designated Advisor
√ Comprehensive
√ Woman-Owned