Whole "WALLET" 30

The Whole "WALLET" 30 program, is a 30-day reset to your spending.


I met up with a friend the other day for coffee and she was looking noticeably slim. I asked her what she was doing differently and he said she recently completed a 30-day food challenge, "the Whole30.” She said she was even thinking about doing another 30-day round. While she found the challenge hard, by the end, she started craving the new food regimen. She is eating healthier and feeling happier.

The Whole30 is a dieting program where for 30 days you restrict all grains and sugars, eating a diet of mainly vegetables, fats and proteins. The goal is to reset your body and mind about the foods you consume and how they affect you.

This is what the Whole30 says about its 30-day program on its website: "Let your body heal and recover from whatever effects those foods may be causing. Push the reset button with your health, habits, and relationship with food, and the downstream physical and psychological effects of the food choices you’ve been making. Learn how the foods you’ve been eating are actually affecting your day-to-day life, long-term health, body composition, and feelings around food. The most important reason to keep reading? This will change your life."

Now, in the above quote, replace "food" with "money" and "eating" with "spending": "Let your body heal and recover from whatever effects..."money" may be causing. Push the reset button with your health, habits, and relationship with "money", and the downstream physical and psychological effects of the "money" choices you’ve been making. Learn how the "money" you’ve been "spending" is actually affecting your day-to-day life,...and feelings around "money". The most important reason to keep reading? This will change your life."

A diet for the benefit of your physical health is directly correlated to a diet for the benefit of your financial health. If you would do a 30-day food challenge, I propose a similar challenge, but for your budget.


I believe that health and wealth are 100% connected. The similarities in dieting and cutting back spending are exactly the same; motivation and commitment to making a conscious effort to change. That is all you need.

If you are like most people, at the end of the month you don't even know where your money has gone. You look back at your credit card and say, "How did I spend this much?" "Where did all my money go?" In this program, after only 30 days, you will gain awareness of your spending and be able to answer those questions for yourself.

Here is your Whole"WALLET"30 challenge:


1. Your "baseline spending." What do you actually need to live on? This is very helpful if you are contemplating making a job change where you know you will take a pay-cut or have little-to-no pay for a period of time. This is a good exercise to see what you would be able to sacrifice in order to make your new budget work.

2. The confidence to know where your money is going each month. You will learn what types of purchases are keeping you from reaching your savings goals every month. This is especially helpful for those who know they have bad spending habits in certain areas like; food, alcohol, or clothing, to name a common few. You will be able to know what these habits cost you every month.

3. Accomplishing your financial goals does not mean deprivation. Just as my friend actually started to enjoy and crave her new diet, you might find you actually enjoy your new spending habits. Retraining your habits does not mean depriving yourself of things you want. Instead, this program will teach you how quickly you can get where you really want, if you bring awareness to purchases you are making that don’t bring you any satisfaction.

THE RULES: 30-day DO NOT BUY list

For a full 30 days, you will restrict all purchases in these areas:

1. Clothing and Shoes - Apparel and accessories of any kind - not even for; a wedding, graduation or even your own birthday! Don't purchase any new clothing items - no excuses. Instead, see if you can borrow something from a friend or wear something you already have. I promise no one on Instagram will notice you repeat an outfit.

2. Eating Out - This includes restaurants, bars, coffee shops or convenience stores. Go grocery shopping for all of your food and eat at home. Refrain from purchasing coffee, after dinner ice cream and any meals out of the house. For 30 days, make time to prep your meals and snacks.

3. Personal Maintenance - This covers everything; hair, nails, massage, facials, waxing, skin care products, eyelash extensions, spray tans, etc. Any service performed by another person or professional is considered personal care. Try doing your personal care yourself or forgo these items for the next month.

4. Entertainment - Instead of going out to see a movie or spending money on entertainment, invite friends over to watch a TV show, go to a park, or explore your neighborhood by foot or bike. Take advantage of free activates.

Here is the 30-day BUY list: 1. Pay all your necessary bills including any debt obligations, housing, and food bills. 2. Purchase only the essentials.


Gain clarity on your priorities. Evaluate what your goals are. What would you like to save for? What will you do with the extra money you will have after this 30-day challenge? Are you saving for a down payment on a house? Do you need a new car soon? An engagement ring for your girlfriend? Whatever it is, write it down and underline it...multiple times. Then, imagine it being reachable after 30 days of retraining your spending habits.

"...people who very vividly describe or picture their goals are anywhere from 1.2 to 1.4 times more likely to successfully accomplish their goals..." - Forbes


The challenge is only for a specified period of time. Remind yourself, this is just for 30 days. If you really want something on the DO NOT BUY list, you can buy it next month. Put it on your Amazon wishlist and it will not go anywhere. I bet at the end of the 30 days, you won't go back to buy most of the things you told yourself you would.

“One Secret to Cutting Spending: Wait 72 Hours Before You Buy” - Carl Richards, The New York Times


You are rewiring your habits. That is why the food challenge picked a 30 day period. It is long enough for you to build new habits. Identify the "cues" that lead to your self-identified "bad habits" (overspending or mindless spending). Once you identify the cue, change the habit. Continue this process of conscious decision making until you subconsciously choose the better habit.

An example of a cue and money habit: you are driving home tired and stressed (the cue), so you decide to ask a friend if they want to meet you out for dinner (the habit). Dinner turns into drinks, food and then dessert. While you had fun, you likely spent at minimum $30 more than if you had invited your friend over to do the same thing at your house. Next time, invite your friend over for dinner.

ON DAY 31:

Look at your spending from the month before Whole"WALLET"30 and compare it to the month of the challenge. You will have your answer to what you NEED and DON'T need to spend. Based on this information, build your new budget. Include a line item for discretionary (extra or out of the ordinary) expenses. The hope is that because of the challenge, you will have reset your perspective and identified where you can spend less and not feel deprived. You can go one step further and begin automatically transferring this new "found" money towards one of your savings goals.


If you can't commit to a full, 30-day Wallet challenge, give "FREE days" a try. It’s a one-day money challenge. Pick one day a week to spend no money (again, automatic withdrawals for necessities like utilities and debt re-payments are excluded). I suggest starting at one day a week and then working your way up to more days from there.

Happy saving!

Alicia Butera, CFP® is a Financial Planner for Planning Within Reach, LLC (PWR) located in Scripps Ranch, San Diego, CA. Alicia is the Director of Financial Planning and Marketing for PWR. Alicia manages the financial planning process from start to finish with her clients, answering their questions and providing them guidance. Alicia has 8 years of experience in wealth management and works virtually with clients all over the US.

Planning Within Reach, LLC (PWR) is a fee-only and fiduciary wealth management firm offering one-time comprehensive financial planning, ongoing impact-focused investment management and tax preparation services in San Diego, CA. PWR is a virtual firm that is woman-owned and serves busy families and impact investors. Planning Within Reach, LLC and their advisors never receive any type of commissions for sales and does not have any insurance licenses or brokerage relationships.