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Contact Me

Physical Location
San Diego, CA
Virtual Office

Phone
619-567-9306 x2

Email
alicia@planningwithinreach.com

Schedule an Initial Call with Me


Alicia Butera, Financial Planner, CFP®

My entrance into the industry began In high school. My best friend was a shoe addict who regularly bought shoes she never wore. One day we were at the mall and she was going to buy another pair of shoes that looked the same as a pair she had at home. I couldn’t let her do it and I finally convinced her not to buy them. I came home to tell my mom this story and she booked me an appointment with my parents financial planner to learn about what he did. My favorite part of being in this industry is that I get to help people every day understand something that is so complicated yet so important.

I have seven years of experience in the financial services industry serving clients of all ages and levels of wealth. I graduated from San Diego State University (SDSU) with a Bachelor of Science in Business Administration, specialization in Financial Services.

I am an active member of the National Association of Personal Financial Advisors (NAPFA) and the San Diego Financial Advisors Network (SDFAN). I am licensed to use the CERTIFIED FINANCIAL PLANNER™ and CFP® marks by the Certified Financial Planner Board of Standards.

I grew up in San Jose, the Silicon Valley, and moved to San Diego in 2009. I live in the community of Scripps Ranch and in my free time, I enjoy working out, playing with my adorable pup and anything involving pasta or bread.

I look forward to speaking with you.


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